urban baby

  • have lots of fun.

    can you tell? our bonnets are a riot! and when kids wear them, they have LOTS of fun, especially in the sun. check our sweet saves page for special discounts & make one of our hats one of yours!
  • make summer safe.

    fun in the sun shouldn't be dangerous. or involve slathering your babe's skin with chemical sunscreens. protect their perfect faces naturally with our big sunny brims!
  • undeniably adorable & absolutely wearable.

    wearable enough for play at the park & elegant enough for a summer wedding, our dresses are comfortable, machine-washable & flexibly-sized. they feature our signature fabric combinations & sweet scalloped hems for a perfectly refined finish.
  • caps for BOYS?  you betcha.

    hipster, boarder, skier, skater or just a little dude, our modCaps are cool, fun & functional.  tell dad! (and did we mention that we have caps for big sis & mama, too?)
  • head over heels.

    first the baby and then the bonnets. every time we design something new, we fall in love all over again. share the passion & see what’s new this month at UB2. our fall heart-flutter is the sky garden modBonnet. just TOO cute!
  • bohemian beautiful.

    our designs are elegant, gorgeous, vintage-inspired but absolutely modern. with an unmistakable look, your UB2 does more than just protect your little one. it softly speaks YOUR style.
  • 9 out of 10 babies agree.

    ...quite simply the best sun hats EVER. they're comfy. and cute. and they'll keep your little one safe from the sun all year long!
  • play in the snow.

    go sledding. build a snowperson. walk on a frosty morning. enjoy the crisp chill of winter. it’s OK, we promise! no matter what mother nature decides to dish, our fleece-lined winter hats (for BOYS & GIRLS!) will protect your little one in style. this beauty is our ruby skiBonnet.
  • go ahead, go gaga.

    it’s true. our bonnets are crowd-stoppingly cute, but they’re not just cute, they WORK. with big protective brims & an adjustable, reversible design, our sun hats provide total (and totally adorable) sun protection for BOYS & GIRLS!

cool kids, hip mamas.

unique & totally original fabric combinations define our hip, artsy approach to kid’s apparel design. we’re more than just a store, more than just a brand. we move beyond craft and commerce. we believe what we’re doing is art. like you, we’re mamas, too, and we think we’re still kind of hip. we’ve done all of our own product design. our kids have done all of the product testing. with UB2, you get an honest product with distinctive design flair. everything we sell is handmade. no sweatshops, no outsourcing, just beautifully handmade, heirloom quality clothes & accessories for your little one. try us out. join the project. all the cool kids are doing it.

love it. wear it. share it. ub2

featuring fresh, contemporary fabrics & a totally innovative design, our sun hats are perfect for the modern baby. Their big brim & unique reversible design is ideal for use with all kinds of baby carriers, allows discrete breastfeeding, & the adjustable snap closure means they’ll stay on! hip, matching accessories complete the look. designed & handmade in the USA.

earth baby.

sweet & super-cute contemporary organic fabrics speak organic style. with our GOTS certified organic cotton bonnets, you can rest assured. they’re safe for you, your babe, & the earth.

two adorable gals holding hands by a vw bus

sweet save.

having a baby can be a bit pricey. we’re moms. we know. keep a little more cash in your pocket with our sweet saves. there’s a new one each month, so check back soon!

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