urban baby


cool kids, hip mamas.

unique & totally original fabric combinations define our hip, artsy approach to kid’s apparel design. we’re more than just a store, more than just a brand. we move beyond craft and commerce. we believe what we’re doing is art. like you, we’re mamas, too, and we think we’re still kind of hip. we’ve done all of our own product design. our kids have done all of the product testing. with UB2, you get an honest product with distinctive design flair. everything we sell is handmade. no sweatshops, no outsourcing, just beautifully handmade, heirloom quality clothes & accessories for your little one. try us out. join the project. all the cool kids are doing it.

love it. wear it. share it. ub2

urban bonnet urban sun hat baby bonnet


featuring fresh, contemporary fabrics & a totally innovative design, our sun hats are perfect for the modern baby. Their big brim & unique reversible design is ideal for use with all kinds of baby carriers, allows discrete breastfeeding, & the adjustable snap closure means they’ll stay on! hip, matching accessories complete the look. designed & handmade in the USA.

 sweet save.


having a baby can be a bit pricey. we’re moms. we know. keep a little more cash in your pocket with our sweet saves. there’s a new one each month, so check back soon!

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